Savannah Baker and Hal Hudson
on 21st Century Internationalism

Kickers started in France in the early 1970s, where it was influenced by the newly-vocal youth movement of the previous decade. Student riots in Paris had demanded a fairer, more democratic society and the cultural climate, including the bold play Hair, expressed a desire for a never-before-seen personal freedom. Since its inception, Kickers has been taken up by one youth movement after another. As the Kick Hi shoe celebrates its 40th anniversary, Jocks&Nerds and Kickers came to together to create a series of five films, interviewing key protagonists from some of these movements.

Savannah Baker is a fashion and music stylist, and designer whose work is inspired by her multi-cultural background. Raised in the UK and Jamaica, her international upbringing means her work is often inspired by two different cultures, which she combines to create unique looks; she freely allows each culture to influence the other in new and unexpected ways.

Describing her style as “Candy Ragga” - a term that reflects her ability to bring a feminine element to an often masculine look - Baker has brought her style to editorial and commercial fashion shoots, music videos and, more recently, her own sock brand Pum Pum.

Hal Hudson is a music manager who counts drum ’n’ bass star Benny Page amongst his roster of artists. Like his girlfriend, Hudson is particularly interested in the opportunities to create new sounds and ideas by bringing together two different cultures. This is most notable in Page’s music which fuses UK electronic bass music with leading Jamaican vocalists such as Beenie Man and Popcaan.

Working closely on all aspects of the music from production to videos, etc. Hudson highlights the impact of digital technology. A great research tool, he also finds it a perfect way to discuss ideas with those far away before coming together in the studio.

And it is this modern approach to cross pollination that is inspiring the work of some of his other artists such as 808INK and MumblezInk.