See Slowear’s new London store

Italian menswear from Montedoro, Zanone, Glanshirt and Incotex under one roof in Marylebone

The Venezian Slowear group includes four labels. The oldest, founded in 1951 by Carlo Compagno, is Incotex, which produces impeccably cut trousers. When his two sons Robert and Marzio took over the company, they acquired three more brands: Zanone for fine knitwear, shirtmakers Glanshirt, and Montedoro jackets.

Slowear are now opening a store in Marylebone High Street. Its second in London, the location includes a selection of homely features, such as a bookshelf by the French designer Charlotte Perriand, a black iron fireplace and a box of vinyl. The idea is to cater to the “slow” in Slowear; to make the customer feel relaxed and unhurried.

On why its called Slowear, the brand’s site reads: “Because ‘slow’ is everything that respects, quality, workmanship, people and the environment.” With Slowear’s stores, we see this idea take a step beyond clothing and become a lifestyle.