Beams, which began with a small store in Harajuku in 1976, was one of the first brands to reinterpret modern American clothing to a Japanese audience – preceding streetwear labels such as A Bathing Ape, Good Enough and Neighborhood.
The book Beams: Beyond Tokyo, from Rizzoli, looks at the inner-workings of the brand. It highlights key collaborations between Beams and Adidas, Nike, Reebok, Levi’s, and photographers including Mark Borthwick and Terry Richardson. And features written contributions from Sofia Coppola, whose Lost in Translation put Japanese streetwear guru Hiroshi Fujiwara on the silver screen; Toby Bateman, managing director at Mr. Porter; and Chitose Ave, designer and creative director of Sacai; and Nigo, creator of A Bathing Ape. For anyone interested in the history of Japanese streetwear, Beams will school you on four decades-worth.