Culture is often dominated by male narratives. Such as with mods, where peacocking males are well documented but their female counterparts much less so.
Ready Steady Girls compiles first hand accounts from female mods from the late 1950s to the present day. Put together by Mark Baxter, Jason Brummell and Ian Snowball, the book features contributions from the likes of Welsh designer and 1960s mod Mary Quant, Ready Steady Go! dancer Sandy Sarjeant, and a large collection of previously unpublished photographs.
In the book’s forward, journalist Claire Mahoney writes: “The early mod girls of the late 50s and early 60s were trailblazers in their own right. Their look wasn’t fussy or fancy – it was classic and sharp. This wasn’t about being pretty or sexy and was a world away from the pin-up girls of the 50s era. Mod was all about individuality and self-expression and most important of all, it wasn’t gender defined.
“For the early mod girl, the clothes and hair were all rather androgynous. The shoes were usually flat often ‘granny style’, the hair short and the make-up minimal. Plus, when you were a mod, you could dance on your own and no-one would think anything of it. It must have all been rather liberating!”