The running brand Tracksmith has opened a pop-up store to celebrate the 120th Boston Marathon, which takes place on 18 April. The store is located on the marathon course, at 899 Boylston Street.
The Tracksmith pop-up includes a runner’s lounge and showroom, which will showcase the brand’s spring collection and feature a gallery of art by Roberta “Bobbie” Gibb, who in 1966 was the first woman to run the Boston Marathon. It will feature Gibb’s work alongside the story of her historic run.
In the lead up to the marathon, Tracksmith will host events celebrating the race and its entrants, including book signings, race challenges and group runs. There will also be a release party for the fourth issue of Meter magazine – a print quarterly that explores the modern competitive running lifestyle – and a book signing for author Jen A. Miller’s memoir, Running: A Love Story.
Headquartered at the halfway loin of the Boston Marathon, Tracksmith is a running brand that creates luxury performance apparel. The brand’s philosophy lies on the belief that “the richest rewards in running are found through racing.”