Few would dispute that Paul Rand was the the most important American graphic designer of the past century.
Influenced as a student by the magazines and advertising of interwar Germany, Rand began his career creating stock images to be distributed to magazines. Moving into cover design, he drew the attention of the Bauhaus professor Lászlo Moholy-Nagy, who said:
"He is an idealist and a realist, using the language of the poet and business man. He thinks in terms of need and function. He is able to analyse his problems but his fantasy is boundless."
From this point on, his reputation as both a graphic designer and a writer on graphic design only increased. By the 1950s, he was creating still-used corporate logos for companies like IBM, ABC and UPS.
In 1985, Rand wrote A Designer's Art, which gathers together many of his most significant writings along with images of selected projects. Over three decades later, Princeton Architectural Press has brought Rand's book back into print, with a new afterward by graphic design expert Steven Heller.
In the words of Heller, "A Designer's Art is the mature Rand at his most eloquent in word and image."