My Farahs

The story of Farah began in the USA in 1920. Starting as a workwear brand, Farah first developed their trademark, permanently pressed trousers in the early 1960s. Making their way across the Atlantic, they were quickly embraced by England’s emerging mod scene. Over the decades, their distinct golden “F” logo has been worn by various youth cultures who have adopted Farah trousers as a badge of freedom and individuality.

Acknowledging the continued popularity of Farah trousers, Jocks & Nerds has created a film profiling three London-based creative individuals whose daily lives are a celebration of innovation and independence.

Hailing from Birmingham, photographer Rob Low has travelled to the furthest corners of the world - from Rio de Janeiro to Sydney. Known for both his sport and architecture photography, Low recently exhibited Paradise Lost: A Farewell to Brutalism in Birmingham, a project documenting the Birmingham Central Library, which was considered one of Britain’s greatest examples of brutalist architecture before it was torn down.

Scott Simpson is a fashion designer whose work is an expression of his own loves, from vintage bikes and scooters to soul music and a clean and sharp style. His label Scott Fraser Collection encompasses a full men’s wardrobe including luggage and accessories. Mindful of not simply replicating the past, Fraser describes his designs as “retrospective modernism; keeping one eye on the past and the other firmly set to the future”.

Until last year DJ and musician Josh Caffe was moonlighting his true passion whilst holding down a job in PR. With demand for his DJing talents taking him to the likes of Tallinn and Berlin in Europe, regular slots in Detroit - the birthplace of techno - were just the nudge he needed to make the leap to focus on his music full time. His debut album arrives later this year and he runs his own clubnight, Night Sheen, in east London.