Colette turns 20 with immersive installation

The Paris brand marks two decades by turning its store into a beach

Colette is more than a store. Since 1997, the Parisian institution has embraced the idea that selling clothes is about more than putting pieces on rails; from its offshoot record label to its beauty products, its club nights to its collaborations with lighting and homeware designers, it has embraced the idea that fashion is only one part of life. It’s best appreciated when it’s surrounded by other things.

For the brand’s 20th birthday, it is collaborating with New York-based designers Snarkitecture, an agency that takes an equally expansive view of architecture and the role other disciplines can play within it. From 21 March, the pair will fill a room in the Musée des Arts Decoratifs with 300,000 recyclable plastic balls, in a facsimile of the ocean. Visitors are encouraged to play and relax as they would at the beach, but with no need to change before heading back to work.

For those who can’t get out on their lunch break, Colette has also produced a 20-piece collection of limited edition birthday goods, from T-shirts designed by typographer Pieter Ceizer to shoes by Dr Martens and Converse and a compilation from Ed Banger boss Pedro Winter. Beats a slice of cake and a party bag.