For spring/summer 2016, Brutus has reintroduced its Brutus Gold denim line.
The Denim Stretch Jean and Trucker Jacket feature the line’s signature gold details, such as the doughnut buttons and rivets. They have both been created from 10.5oz denim in the same factory that the brand used since the 1970s.
Brutus Jeans was founded in 1966 by brothers Keith and Alan Freedman, both of whom were in their late teens. Setting up in east London, the brand launched with its now staple button-down Trimfit shirt.
The shirt’s madras check soon became popular with mods, skinheads and suedeheads in the decades that followed. In the 1970s, Brutus launched its first range of jeans.
Creative figures like David Bailey, Ridley Scott and Saatchi and Saatchi produced award winning advertising campaigns that helped take the brand global. One of these was the 1978 Brutus Gold Jeans commercial, which featured Sting.