“Volez, Voguez, Voyagez avec des valises Louis Vuitton” were the words sprawled across a 1965 advertisement mock-up encouraging people to “Fly, Sail, Travel with Louis Vuitton suitcases”. A new book edited by French curator Olivier Saillard borrows the advert’s phrasing for its title: –Volez, Voguez, Voyagez — Louis Vuitton.
The substantial embossed monograph, published by Rizzoli New York, surveys the trajectory of one of the world’s most prominent luxury brands, from its origin manufacturing stacking trunks in 1854 to its more recent foray into ready-to-wear clothing and accessories. Developing its luggage line during the Industrial Revolution heyday of travel and transportation , Louis Vuitton grew to represent the spirit of travel and French refinement.
Saillard's illustrated catalogue features new and archival photography, original design sketches from the early 1900s, advertising campaigns, images of contemporary ready-to-wear garments and luggage, and detailed close-up of items, including the first trunks from 1906, the “Malles classiques” trunks, cabin luggage, and violin cases. The book also documents travel accessories such as trench coats, leather gloves, hatboxes, and intricately carved canes, jewellery boxes, and more.
Split into nine themes, the book’s rich photography and archival prints are accompanied by essays and historical text. Minimal design harkens back to the brand’s more modest origins, while dynamic imagery and typography take the reader on a journey through the heritage of one of the world’s most recognisable luxury brands.